Fewer empty chairs

Websites for salons, laser and skin clinics that do one job: turn the people already searching for your treatments into bookings that turn up and come back.

Talk to us

Bookings

A client who has to ring during business hours often does not. Every treatment page on your site ends in your own booking link, sized for a thumb, next to the information people need before they commit: what the treatment is, how long it takes, and what it costs where you are allowed to say.

Booking apps list you beside every competitor in the suburb. Your own site does not. IBISWorld counts 38,066↗ hairdressing and beauty businesses in Australia, so being the page a client lands on matters.

No-shows

Deposit and cancellation terms work best when a client reads them before booking, not in a text after. We put them on the page in plain words.

They also have to be lawful. Under the Australian Consumer Law, businesses can't take away your right to a refund↗ for faulty services, so a blanket "no refunds" line is a liability, not a policy.

Rebooking

Laser and skin treatments are courses. DermNet puts laser hair removal at 3 to 6 sessions or more↗, 3 to 8 weeks↗ apart. Treatment pages that say so set the expectation that the second visit is part of the first, and give clients a reason to book it before they leave.

Written to the rules you are judged by

Cosmetic injectables

Most are prescription-only and cannot be advertised to the public↗. A price for one is likely to count as an advertisement↗, and terms like "dermal fillers" are no longer expressly permitted↗ where they promote the medicine. Your pages promote the service, not the medicine↗.

Practitioner advertising

Ahpra's guidelines, in effect since 2 September 2025↗, require real images, and a 'results may vary' warning↗ for higher risk non-surgical cosmetic procedures. Before-and-after galleries are built with that in mind.

Laser licensing

Cosmetic lasers are regulated in Tasmania, Queensland and Western Australia↗. In Queensland operators need a use licence required↗, in Tasmania a licence for cosmetic lasers and IPL↗, and in WA a licence and registration↗, where a doctor must endorse the procedures↗ for non-medical hair removal. Your site says who holds what.

A summary of regulator guidance, not legal advice. Confirm your own obligations with the regulator.

Tell us what is costing you most

Five fields. We reply by email with what we would change first, and nothing is built until you have agreed a scope and a price in writing.

Sources

DermNet, Alexandrite laser treatment (2014): DermNet: laser hair removal needs multiple sessions. Checked 2026-09-12.
DermNet, Alexandrite laser treatment (2014): DermNet: clinicians generally recommend waiting this long between laser hair removal sessions. Checked 2026-09-12.
IBISWorld, Hairdressing & Beauty Services in Australia: IBISWorld count of Hairdressing and Beauty Services businesses in Australia in 2026, up 1.5% from 2025. Checked 2026-09-12.
TGA, Advertising health services and cosmetic injections FAQ: Most cosmetic injectables contain Schedule 4 (prescription-only) substances which, under the Therapeutic Goods Act 1989, cannot be advertised to the public. Checked 2026-09-12.
TGA, Advertising health services and cosmetic injections FAQ: Stating a price in reference to a prescription-only cosmetic injectable is likely to be considered an advertisement for that product. Checked 2026-09-12.
TGA, Advertising health services and cosmetic injections FAQ: Advertisers should focus on the service provided at the practice, not the medicine administered; promoting the type of practitioner consultation offered is unlikely to make material an advertisement about therapeutic goods. Checked 2026-09-12.
TGA, Referring to cosmetic injectables in advertising: The TGA no longer expressly permits terms such as 'wrinkle reducing injections' or 'dermal fillers' where a reasonable consumer would understand the content promotes a prescription-only medicine, including through acronyms, nicknames, abbreviations and hashtags. Checked 2026-09-12.
Ahpra, New cosmetic procedure guidelines: Date the Ahpra and National Board guidelines for practitioners who perform non-surgical cosmetic procedures, and who advertise higher risk non-surgical cosmetic procedures, took effect. Checked 2026-09-12.
Ahpra, Advertising higher risk non-surgical cosmetic procedures: Advertising of higher risk non-surgical cosmetic procedures must use real images without misleading editing, carry a warning that results may vary when images are used, and must not use testimonials from social media influencers. Checked 2026-09-12.
ARPANSA, Advice for providers on lasers and IPL: States where ARPANSA reports that the cosmetic use of lasers is regulated. Checked 2026-09-12.
Queensland Health, Laser licensing: Under Queensland's Radiation Safety Act 1999, anyone who operates class 4 laser apparatus for a diagnostic, therapeutic or cosmetic procedure must hold a use licence. Checked 2026-09-12.
Tasmanian Department of Health, Radiation protection: Tasmania requires a licence under its Radiation Protection Act to deal with prescribed radiation sources, which include Class 3B and Class 4 lasers and IPL used for cosmetic purposes. Checked 2026-09-12.
Radiological Council of WA, Cosmetic use of lasers: Western Australia requires a licence and registration to use class 3B or class 4 lasers for cosmetic treatments. Checked 2026-09-12.
Radiological Council of WA, Specific requirements for registrations: For laser hair removal by non-medical practitioners in WA, an Ahpra-registered medical practitioner must confirm in writing that they endorse the policies and procedures. Checked 2026-09-12.
ACCC, Consumer rights and guarantees: Businesses can't take away a consumer's right to a refund or replacement for faulty products or services. Checked 2026-09-12.